So apparently I change book covers and blurbs like I change my pants. I’ll show you what I settled on down below. Why have you changed your cover and blurb Beth? Well, I had several people in the biz tell me my cover didn’t convey my genre (YA fantasy, epic, sci-fi light). I was told my blurb could use some tightening up as well. So I went back to the drawing board and made some changes. This is the 3rd cover, and probably 4th blurb I’ve tried on.
My hope from this is that people who see my book ads will automatically know this is a fantasy book. With the first line in my blurb mentioning Nephilim, aliens, and gods, they know what kind of fantasy it is. My old blurb was vague. I didn’t mention the kind of creatures there are, and I didn’t mention the power Ashra has. I also focused too much on Frankie in the old blurb. She plays a big roll in the over all trilogy, but she has a small front and end part in this book. This left several people disappointed they didn’t see more of her. My hope is that this blurb conveys that Ashra is the central roll in this story, with a promise to see more from Frankie as the series continues.
Things Beth has learned about book covers and blurbs:
- Just because a book cover is pretty doesn’t mean it will sell a book. You need to be identifiable the people you’re marketing to. Stand out, but not so much that people pass you over because they think you’re not the genre they want to read.
- Blurbs matter. And by matter, I mean writing a good blurb is more in depth than making it free of grammatical errors. It must introduce your main character, the immediate issues, and some genre key words that will trigger people to understand what kind of book it is. Don’t tell them too much, but don’t make it so vague that they don’t understand what you’ve written. Most people don’t read the sample. You need to hook them with the cover and blurb.
- Don’t be afraid to ask others in the business what they think. Take advice with a grain of salt, but if you hear the same advice several time from different sources it’s time to make some changes.
And here it is! I hope to attract the right kind of readers with this cover and blurb. The last thing you want is to unintentionally attract the wrong reader who may be disappointed in the deception (even if it wasn’t intended).
Nephilim, aliens, gods – They’ve been called by many names, but when Frankie stumbles onto an ancient book, the truth about the past reveals a more startling reality. What she reads about Ashra and the powerful Krad race makes her question her place in this world. The birthmark on her arm begins to burn as she reads the book, the birthmark that looks eerily similar to the symbol on the first page.
In Ashra’s world, the oppressive Krad race use crystals to hold humans hostage. Unknown to the Krad, Ashra has the gift to manipulate crystals. Keeping her power a secret becomes more difficult by the day. The time to rise up is now, but standing up to an entire race seems impossible. Then strangers bring a message from a land she never knew existed – Ashra is the one they’ve all been looking for.
Frankie and Ashra are separated by fiction and reality, but in the end the barrier shatters. The ancient book about the past holds the future, and Frankie is the key.
Let me know about your experiences as either a reader or a writer with book covers and blurbs in the comments!